Why Press Releases Deserve a Spot in Your Marketing Toolkit

In the digital age, many motorcycle brands focus their marketing efforts on social media, influencer partnerships, and video content. While these channels are essential, one classic tool often gets overlooked: the press release. Well-crafted press releases remain a powerful way to boost visibility, build credibility, and generate media coverage that fuels long-term growth.

According to Cision’s 2023 State of the Media report, 68% of journalists say they want to receive press releases and news announcements from brands. That means motorcycle companies that know how to write a compelling press release are already ahead of the curve when it comes to getting media attention.

In this post, we’ll break down why press releases still matter, how to craft one that gets noticed, and what motorcycle brands can gain by adding PR back into their marketing mix.

The Benefits of Press Releases for Motorcycle Brands

Done right, press releases are more than just announcements—they’re strategic tools that deliver real results.

  1. Boost Brand Visibility and SEO
  • Press releases distributed through reputable services (like PR Newswire, Business Wire, or EIN Presswire) are picked up by news outlets, blogs, and aggregators.
  • The result? Quality backlinks that drive SEO value and help your website rank higher for key search terms like “adventure motorcycle tours” or “motorcycle gear launches.”
  1. Establish Authority and Credibility
  • Third-party media coverage validates your brand in ways paid ads can’t.
  • Consistent PR coverage positions your company as an industry leader.
  1. Drive Targeted Traffic and Leads
  • A well-placed press release can generate qualified leads by reaching riders, enthusiasts, and potential customers searching for your product or service.
  1. Announce Key Milestones
  • New product launches
  • Partnerships and sponsorships
  • Event announcements (rallies, tours, races)
  • Industry awards and recognition

What Makes a Motorcycle Brand Press Release Effective?

Most press releases go unread because they’re boring, too salesy, or poorly written. Here’s what separates a good motorcycle press release from the noise:

1. A Strong, Newsworthy Angle

  • “Local Motorcycle Tour Company Launches Adventure Ride Through Patagonia”
  • “Moto Brand X Partners with Dakar Rally Champion for Exclusive Gear Line”

2. Compelling Headlines and Subheads

  • Headlines should grab attention while staying factual.
  • Use keywords like “motorcycle gear,” “adventure tours,” or “bike rally” for SEO impact.

3. A Clear, Concise Lead Paragraph

  • Who, what, when, where, and why in the first 2-3 sentences.
  • Example: “Seattle-based Trailblazer Moto announces its new guided motorcycle tours through the Baja Peninsula, designed for dual-sport and ADV riders seeking an unforgettable off-road experience.”

4. Supporting Quotes

  • Quotes from founders, designers, or riders add personality and credibility.
  • “We’re thrilled to offer riders the chance to experience Baja’s rugged beauty on two wheels,” said Trailblazer Moto founder, Jason Lee.

5. Media-Ready Assets

  • Include high-res photos, videos, or downloadable spec sheets.
  • Provide easy access for journalists and bloggers to use your content.

6. Contact Information and Links

  • Link to your website, product pages, and social channels.
  • Always include media contact details.

When to Issue a Press Release: Examples for Motorcycle Businesses

Motorcycle companies should think beyond new product launches. Here are opportunities to leverage press releases:

  • Product Announcements: New bike models, gear, or accessories
  • Event Promotions: Tours, rallies, demo rides, race sponsorships
  • Partnerships and Collaborations: Brand collaborations, influencer partnerships
  • Awards and Accolades: Industry recognition or design awards
  • Corporate News: New hires, company expansions, or anniversaries

Example:

“XYZ Motorcycle Co. Named Official Partner of the 2025 Bonneville Salt Flats Speed Trials”

Common Mistakes to Avoid

  • Burying the Lead: Journalists won’t read past the first paragraph if it’s not engaging.
  • Overly Salesy Language: Stick to facts and let quotes handle emotional appeal.
  • Ignoring SEO: Use keywords naturally throughout the release.
  • Forgetting Visuals: Include media-ready images to increase your chances of coverage.

How Press Releases Help Motorcycle Businesses Stand Out

Press releases get your news into places your social media can’t always reach. Consider these real-world examples:

Motorcycle Gear Brand: A press release about an eco-friendly riding jacket features in Motorcycle.com, earning the brand industry credibility and 50 new dealer inquiries.

Adventure Tour Company: A release announcing a Patagonia motorcycle tour gets picked up by Rider Magazine, leading to a 35% increase in web traffic and several bookings.

How to Distribute Motorcycle Press Releases

Distribution matters. Here’s where to send your release:

  • Email Directly to Journalists: Build a targeted media list
  • Newswire Services: PR Newswire, Business Wire, EIN Presswire
  • Motorcycle Industry Media: Cycle World, RevZilla, Adventure Rider
  • Local Media: Newspapers, TV stations, radio
  • Blogs and Forums: ADV Rider, Reddit r/motorcycles

Tools to Help You Create and Distribute Releases

The Bottom Line: Press Releases Are a Growth Tool Worth Using

In a crowded motorcycle market, a strategic press release cuts through the noise and gets your story in front of people who matter—journalists, riders, and potential customers. Whether you’re launching a new adventure tour, releasing a cutting-edge gear line, or announcing a major event, a well-written press release adds professionalism and authority to your brand.

Remember: It’s not just about writing—it’s about telling a story the media wants to share.

When done right, press releases help you:

  • Build valuable backlinks
  • Increase brand awareness
  • Generate leads
  • Cement your authority in the motorcycle industry

Looking to add press releases to your marketing strategy? Motomentum Marketing helps motorcycle brands craft newsworthy PR that gets results. Reach out today—we’ll help your story hit the throttle.

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